Star ratings decide whether a worried homeowner calls you or the next guy on the list. This episode breaks down the exact system for getting more Google reviews for a trades business, no gimmicks, no fake stats, just what works.
Chapters: 0:05 Cold Open 0:34 The Setup 1:05 Why Reviews Carry So Much Weight 1:36 Ask At The Right Moment 2:13 Make It Easy With A Direct Link 3:01 What Google Does Not Allow 3:40 Respond To Every Review 4:14 Build It Into A System 5:02 Close
AI hype says it will run your entire marketing department. Reality is a lot more useful and a lot more limited than that, and this episode breaks down exactly where the line sits for plumbers, electricians, HVAC pros, locksmiths, and every other trades business owner.
Chapters: 0:05 Cold Open 0:41 The Setup 1:01 After Hours Answers 1:48 Drafting Content, Not Finishing It 2:38 Reviews and Follow Up 3:13 Where It Still Falls Short 4:18 What To Actually Do 5:17 Close
A missed call in the trades business isn't just an inconvenience, it's a job walking straight to your competitor. This episode breaks down why speed matters more than almost anything else once someone has your number pulled up.
Chapters: 0:05 Cold Open 0:36 Why This Hits Trades Harder 1:17 How Missed Call Text Back Actually Works 2:19 What Happens After The First Text Matters More 3:19 What To Look For If You're Shopping For One 4:05 The Practical Takeaway 4:52 Close
Your Google Business Profile might be doing more harm than good if it has been sitting untouched for months. We walk through the simple, unglamorous habits that keep a trades listing accurate, active, and useful to the people searching for you.
Chapters: 0:05 Cold Open 0:29 The Setup 1:12 Picking the Right Categories 1:46 Service Area, Not Storefront 2:22 Photos That Build Trust 3:12 Posts, Questions, and Reviews 4:30 Keeping It Accurate Over Time 4:57 What To Actually Do 5:47 The Close
If someone swapped the city name on your service area pages, would anyone notice? This episode breaks down why so many trades businesses build these pages wrong, and what actually makes them work.
Chapters: 0:05 Cold Open 0:29 What A Service Area Page Actually Is 1:41 Where Doorway Pages Went Wrong 2:46 The Swap Test 4:18 Keep It Tied To Real Services 5:15 What To Actually Do 6:13 Close
Most appliance repair websites try to cram every brand and every fix onto one bloated page, and it is quietly killing their search traffic. This episode breaks down a simpler, more effective way to structure your site so it actually matches how customers search when their fridge or washer dies.
In this episode: Why one giant service page hurts appliance repair SEO Building short, focused brand pages like Samsung or Whirlpool Creating appliance type pages for refrigerators washers and ovens Avoiding the doorway page trap on service area pages Optimizing your Google Business Profile with real services and photos Timing review requests so they reinforce brand and appliance keywords A simple monthly plan to roll this out without burning out
This is for appliance repair business owners who want their website to finally work as hard as they do.
Chapters: 0:05 Cold Open 0:20 The Setup 0:28 Brand and Model Pages 1:24 Organizing by Appliance Type 2:22 Service Area Pages Done Right 3:05 Google Business Profile and Reviews 4:11 What To Actually Do 5:04 The Close
Every marketing agency pitch sounds the same until you ask the right questions. This episode hands trades business owners a simple checklist that exposes the truth behind the slide deck in about ten minutes flat.
Chapters: 0:05 Cold Open 0:33 The Setup 1:05 Who Owns What 1:46 Contract Length and Reporting 2:38 Who's Doing the Work, and Reviews 3:34 Exit Terms and the Rest 4:18 What to Actually Do 4:54 Close
Not every marketing agency that says they work with trades actually understands trades. We dig into why the gap between a generalist and a specialist agency rarely shows up on the sales call, but always shows up later in your service pages, your reviews, and your invoice.
In this episode: Why generalist and specialist agencies look identical at first How service pages reveal whether an agency truly knows your trade Why seasonal demand matters for HVAC, pressure washing, and more What happens to your content and reviews if you cancel Four questions to ask before signing any contract Why month to month agreements protect trades business owners
This one is for trades and home service owners vetting marketing agencies before they commit.
Chapters: 0:05 Cold Open 0:14 Two Kinds Of Shops 0:47 What Generalists Get Wrong 1:51 What Changes With A Specialist 2:51 Why It Matters More For Busy Owners 4:00 Questions Worth Asking Before You Sign 4:46 What We Do And How To Start 5:20 Close
Hiring a marketing agency for your electrical business can feel like a coin flip between a real partner and a vendor who just sends invoices. This episode lays out the exact questions to ask and the deliverables you should expect before you ever sign a contract.
Chapters: 0:05 Cold Open 0:17 The Setup 0:51 Residential and Commercial Are Not the Same Audience 1:30 Why Trust Signals Matter More Here 2:07 The Questions Worth Asking Every Agency 2:56 What Ongoing Work Should Actually Look Like 3:32 The Practical Takeaway 4:23 The Close
Midnight burst pipes don't wait, and neither should your marketing be a mystery box full of empty promises. This episode breaks down exactly what a plumbing marketing agency should be doing for your money, and the red flags that mean they're not.
Chapters: 0:05 Cold Open 0:14 The Setup 0:43 Service Pages and Local SEO 1:03 Google Business Profile and Reviews 1:32 Follow Up Is Part of the Job 2:13 Red Flags to Watch For 3:16 How to Actually Judge an Agency 3:51 Close
